Mario Tricoci Hair Salons & Day Spas Announces Jockey As Ad Competition Sponsor For Mario, Make Me a Model




Mario Tricoci Hair Salons & Day Spas announces Jockey International, Inc. and its revolutionary JOCKEY®bra as a sponsor for a special ad competition as part of Mario, Make Me A Model 2014.  This dynamic opportunity for the contestants offers them a chance to be featured in a full page ad in Michigan Avenue Magazine for this high profile national brand. The public will be asked to vote online for their favorite out of five ads.

A photo shoot with renowned Chicago photographer Matt Ferguson will give each of the five finalists in the contest a chance to pose for a Jockey ad.  All five ads will be produced and posted on for the public to acknowledge their favorite advertisement starting Monday, April 21 and will conclude Thursday, May 15, the day before the finale fashion show for Mario, Make Me A Model 2014.  The winning ad will be announced live at the runway finale and appear in the June issue of Michigan Avenue Magazine 2014.

According to Megan Bueschel, SVP/Chief Marketing Officer of Mario Tricoci Hair Salons & Day Spas, all of the partners in the program contribute to the experiences provided for the finalists.  “We want the contestants to be exposed to what it is really like to be a model.  Through our partners, the program introduces them to a model’s lifestyle from regular workouts and education about healthy eating, to training a runway walk and print poses as well as providing all of the different activities for which a model may be hired.  Now in addition to each taping their own TV commercial, posing for a fashion layout, and walking the runway in a designer fashion show; with Jockey on board, they will also shoot a print ad for a major national brand. It doesn’t get any better than that.”

Jockey joins the Mario, Make Me A Model contest as they introduce a new bra to the marketplace.  Designed by women, for women, Jockey’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Jockey conducted eight years of research and development, including the 3-D scanning of more than 800 female bodies, to design the JOCKEY bra, and now women have a bra they will enjoy wearing every day. JOCKEY bra is available online at, at Jockey outlet stores and at the first bra boutique concept at Woodfield Mall in suburban Chicago.

“We are excited to partner with Mario Tricoci Hair Salons & Day Spas for their Mario, Make Me A Model contest,” said Mark Fedyk, vice president of retail for Jockey. “They are the perfect partner for JOCKEY bra, as we want to engage savvy women who make smart, informed decisions about their beauty, comfort and lifestyle.”

In addition to voting for their favorite advertisement, the public can also cast a vote for their favorite contestant in the program.  Starting right after the March semi-final elimination, short biographies and photos of each contestant are posted on and public voting is open both online and via text.  Each contestant is evaluated on their progress and achievement in seven areas for the contest, one of which is their ranking based on the public’s vote. 

About Mario Make Me A Model

“Mario, Make Me A Model” is the Midwest’s preeminent fashion event launching careers; inspiring young people and supporting Chicago’s fashion industry by identifying emerging talent, creating experiences and opening doors to opportunity. The program has launched the careers of young talent who have worked with virtually every Chicago-based periodical as well as New Beauty magazine, Neiman Marcus, Home Shopping Network, Nordstrom, Glossed & Found and Def Jam Records among others.  Several have gone on to agencies in New York, Paris and Milan and still others have appeared in national television commercials including Carson’s and Southwest Airlines. In 2014, Mario, Make Me A Model returns for a sixth year, demonstrating the Company’s continuing emphasis on discovering young talent.  Visit for more information on contest rules and regulations, to follow the aspiring models and for details on all of the “Mario, Make Me A Model” events.


About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Instagram, YouTube and Pinterest.


Abby Dunn

Abby Dunn PR & Consulting LLC