What it is: Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands.
Why we love it: This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
How to use: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner.