What it is: This purple shampoo eliminates brassy tones for brighter, more vibrant color, while keratin amino acids work to condition and protect fragile, over-processed and damaged hair. Blend of wheat and oat proteins increases hair’s resilience to heat styling, sun damage, and daily aggressors.

Why we love it: Fade-fighting complex with chamomile helps to neutralize brassy hair and enhance the beautiful tones of blonde, gray and silver hair.

How to use: Apply a quarter-sized amount to wet hair, lather and rinse. Repeat if necessary. For best results, follow with Blondeshell® Debrass Conditioner.

Size 13.5oz | Item 70004781