What It Is: With natural Okara extract and toning violet pigments, this gentle cleansing shampoo for gray, white or platinum blonde hair, immediately neutralizes unwanted brassy, yellow tones leaving gray and white hair pure and radiant and platinum hair cooler and brighter.

Why We Love It:

• Gentle cleansing shampoo for gray, white or platinum blonde hair
• Toning violet pigments immediately neutralize unwanted brassy, yellow tones after the first application
• Okara extract helps repair hair
• Acid pH (6.0) helps smooth cuticle scales

How To Use: Apply to wet hair and lather. Leave in for 2 to 3 minutes or longer if required. Rinse thoroughly