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Purifying Shampoo

$24.00 $30.00
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What it is: A clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with the revolutionary damage-repair protein Alpha Keratin 60ku, this deep cleanser detoxifies and brings hair back to its healthiest state.

Why we love it: A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed. 

How to use: Using a quarter-sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. For best results, follow with your favorite Virtue Conditioner.

Alpha Keratin 60ku® is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Size 4oz | Item 80000834